Use case
It's common to want to analyze interview responses by certain subgroups within your data. To do this type of analysis within Outset, you'll want to set up a filter, segment, or crosstab within custom reporting.
For example:
How did customer sentiment towards this product vary by gender (male vs. female) or age (18-35, 65+)?
For people who responded "1 or 2" out of 5 in likelihood to buy the product, what themes existed in their demographics or other responses?
Watch the short video below for more details!
How to set up filters, segments, and crosstabs
To recap -
If you want to apply a few specific filters to all of the answers in your report, and you don't expect to need to switch between subgroups, you can select the "filter" option and set up filter criteria for the report
If you have several different subgroups you want to be able to flip between as you're viewing responses (e.g., men vs. women), you'll want to set up segments
If you want to look at how responses to a particular question vary by a subgroup, you can use the "crosstab" feature