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Monadic vs. Sequential Monadic Randomization

Best practices for randomizing your sections

K
Written by Katie Cheng
Updated this week

When running concept tests or usability interviews, you may want to present different sections of your guide in a randomized way. Outset offers two types of section randomization—monadic and sequential monadic.

⚠️ Note: Section randomization is only available when your interview guide contains multiple sections.


Monadic Randomization

With monadic randomization, each participant sees a subset of your selected sections, chosen at random.

  • You choose how many sections each participant should see (e.g., 4 of 8: set up 8 sections in the interview guide for 8 concepts, and randomize so that each participant sees 4 concepts).

  • AI randomly selects the section(s) participants will see.

  • The order of the selected sections is not randomized—just which ones they see.

Use case: Great for concept testing when you want each participant to evaluate only a few concepts to avoid fatigue or bias.

For example -

  • Section 1 - Intro

  • Section 2 - Concept A

  • Section 3 - Concept B

  • Section 4 - Conclusion

You want all participants to see the intro and conclusion, but only one of the two concepts. In this case, you’d use monadic randomization on Sections 2 and 3, so that 50% of participants see Concept A and the other 50% see Concept B.

Each participant will see a total of three sections: the intro, one concept, and the conclusion.


Sequential Monadic Randomization

With sequential monadic randomization, each participant sees all of the selected sections, but in a randomized order.

  • You choose the full set of sections to include (E.g., 2 of 4 sections)

  • Every participant sees all selected sections

  • Outset randomizes the order in which participants will see the included sections

Use case: Useful when you want comprehensive feedback across all concepts but still want to minimize order effects.

For example -

  • Section 1 - Intro

  • Section 2 - Concept A

  • Section 3 - Concept B

  • Section 4 - Conclusion

You want all participants to see the intro, both concepts, and the conclusion—but with the concepts shown in different orders. You can apply sequential monadic randomization to Sections 2 and 3 so that 50% of participants see Concept A first, and the other 50% see Concept B first.

All participants will still see all four sections; the only thing that changes is the order of the concepts.


Summary: What's the Difference?

Feature

Monadic

Sequential Monadic

# Sections shown

Subset (e.g. 2 of 3)

All selected sections

Randomization type

Which sections are shown

Order of sections

Example use case

Split exposure

Reduce order bias

Both options help you manage participant experience and minimize bias—choose the one that best fits your testing goals.

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